Fashion and Beauty Highlights from CES 2024
At the Consumer Electronics Show, AI looms large. Here's how providers are adapting the emerging technology to appeal to apparel and cosmetic companies
The annual Consumer Electronics Show wraps up today. I spent the week trekking up and down the Las Vegas strip, wading through 4,000 exhibits and 130,000 attendees to bring you the best innovations in fashion and beauty. Here’s what I found:
Artificial Intelligence is Creating Customized Consumer Experiences
From a fashion and beauty perspective, the recurring theme I’m seeing at CES this year is companies leveraging AI to create customized consumer experiences.
Take, for example, my SkinPack from Beau nex. The K-beauty device and companion app uses AI to asses environmental factors like humidity, pollen, and dust to offer personalized skincare. You load ampules containing moisturizer and other ingredients into a printer-like device and after evaluating what your skin needs it pops out a customized sheet mask. The company also showed off a foundation compact printer that takes a photo of your skin and blends a custom foundation in your exact shade.
I spent Wednesday morning with Perfect Corp, the company that made its name in augmented reality try-on technology for the beauty industry. This year, Perfect is highlighting its AI capabilities across makeup, skincare, accessories, and even generative AI.
Perfect walked me through how the company is using Generative AI to solve pain points for consumers (like, what would I look like with bangs?)
B2B AI Solutions for the Apparel Industry
When it comes to apparel, StyleBot was on the scene aiming to add AI to your daily dressing routine. Available as both a smart mirror and tablet application, StyleBot is a styling assistant that uses AI to make outfit recommendations. Register your clothes with the app to build a virtual version of your closet, input your style preferences (modern, classic, etc.) and the algorithm will generate styling recommendations. StyleBot is available both as a consumer application as well as a white-label solution for brands.
Perhaps the most disruptive use case of AI for fashion was showcased by Imki. The company offers what they call “augmented creativity,” a service that relies on GAN (Generative Antagonist Network) architecture. By combining trend data with brand guidelines, Imki helps fashion companies generate and produce new collections quickly. This allows brands to create virtual renderings of designs to test with their customers on social media or even eCommerce before moving into production. Their services also include transforming designs into factory-ready technical drawings, which speeds up the design-to-manufacturing process.
That’s it for now, but stay tuned to my YouTube channel for my full CES recap and review.