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Snap has come a long way from puking rainbows. The company has been steadily developing its artificial intelligence and augmented reality technologies for years, and is now rolling out a B2B SaaS offering for retailers and merchants. “ARES,” or Augmented Reality Enterprise Services, enables clients to leverage Snap's 3D viewer, virtual try-on, and fit-finder solutions into their brand-owned apps and platforms. This suite of services is already reducing return rates, decreasing cart abandonment, and increasing purchases.
In episode 145 of the Electric Runway podcast, Fashion Innovation Journalist Amanda Cosco takes audiences to Snap's Partner Summit in Santa Monica, California for intimate conversations with some of the key people at Snap working on apparel, retail, and digital identity.
In this episode:
Carolina Arguelles Navas - Head of Global AR Product Strategy & Product Marketing at Snap
Rajni Jacques - Global Head of Fashion & Beauty at Snap
David Rosenberg - Director of Strategy for Bitmoji
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News to Know:
Artificial Intelligence
Artificial Beauty: In the wake of ChatGPT, the next frontier for computer-generated content is fashion photography. Gayle MacDonald explores whether the industry is ready to let AI get behind the lens // The Globe and Mail
Google Tests AI for Fashion Shopping // Fashion Network
What Really Went Into Casablanca’s AI-Generated Marketing Campaign // Business of Fashion
This Web3 Ready Beauty Brand Is Co-Created By Its Community And Produced Using AI Tech // Forbes
How data platform Oddity is taking AI and 'unleashing it for beauty' // Yahoo Finance
AI Beauty Lav Omy Raises $11 Million CAD to Expand Personalized Skin Care Product Line in North America // Betakit
Augmented Reality
Adidas Lets Shoppers Try On Indigo Herz Drop in AR // Adweek
Diversity & Inclusion
British Vogue Debuts First Ever Braile Edition // Luxury Daily
eCommerce
Boohoo Profit Halves as Shoppers Face Squeeze // Business of Fashion
Amazon Plans to Add ChatGPT-Style Search to Its Online Store // Business of Fashion
Digital Fashion
Epic Games Invested in a Digital Fashion Company // The Verge
Snap's Snapback: From Puking Rainbows to Enterprise Evolution