The Dark Side of Digital Beauty: Analyzing TikTok's Bold Glamour Filter & Generative AI
The Viral TikTok Filter "Bold Glamour" doesn't just augment reality—it replaces it.
The Real Cost of Generative AI
In case you missed it, my latest video for Technality, a division of Narcity Media, takes a closer look at the Bold Glamour TikTok filter. If you haven’t heard of it, Bold Glamour is a beautifying filter that uses Generative AI. Unlike other filters, which use augmented reality to add a digital layer like a mask, generative AI filters recreate your face in real-time and play it back to you on your live video. My piece asks, is the Bold Glamour look even achievable in real life? and to what end? Who benefits from making me feel like my raw, unfiltered face isn’t enough?
News to Know
Artificial Intelligence
Zegna’s new made-to-measure AI technology gives you 49 billion ways to dress - Wallpaper
Augmented Reality
Ikea Bring Products to Google Search as AR Models - Mixed News
Beyond Combines Physical and Digital Fashion With AR Snapchat Lenses - Adweek
Sustainability
Coach Launches New Circular Fashion Initiative and Sub-Brand, Coachtopia - Vogue Business
American Eagle Teams up with thredUP on Digital Resale Site - Retail Insight Network
Manufacturing
Prada is investing in funding new technology and acquiring smaller manufacturers to boost its capacity - Drapers
Upcoming
Stay tuned to the Electric Runway podcast. In our next episode, we’re sharing the story of a banker-turned-fashion designer who has innovated fabric to protect us from a warming climate.
Thanks for reading,
— Amanda Cosco, Fashion Innovation Journalist & Founder of Electric Runway