Electric Runway Episode 21: Ashlyn Bird- “Integrated Technology is the Way of the Future"

You may have heard of smartphones and even smart rings, but what about smart earrings? Today on the show, fashion tech journalist Amanda Cosco sits down with Ashlyn Bird, co-founder of Ear-O-Smart, the world’s first smart earring. While Ear-O-Smart may have started as a direct-to-consumer product, they’ve recently pivoted to focus on offering a universal backing that’s comparable with almost any pair of earrings. The backing reads bio-signals, such as hart rate, calories, and activity, and makes this information available via a companion app. Amanda and Ashlyn talk about why the ear is the best place to gather biometrics, and the challenges of shrinking down a sophisticated piece of hardware into something that fits discretely behind the ear.