Electric Runway Episode 27: J Wilson- Fabrics for a Full Contact Life

Fashion tech journalist Amanda Cosco interviews JJ Wilson of Kit and Ace, a fashion brand pioneering high-performance fabrics for a full-contact life. After spawning the athleisure movement with their first company, Lululemon, the Wilsons have launhed a second family company. Amanda and JJ's conversation touches on high-performance fabrics for a new generation of consumers and the importance of lifestyle branding.