Electric Runway Episode 28: Fredrik Timour- Taking Fashion Tech from Prototype to Production

Up until this point, a lot of the fashion tech products we've seen are costume and concept pieces—meant strictly for the stage, the runway, or for photo shoots. How do we move fashion tech forward from prototypes to products that truly touch consumers lives? In this episode, Fashion Tech Journalist Amanda Cosco interviews Fredrik Timour of Neue Labs, the company responsible for Automat. Automat is a toolkit for enabling fashion tech. It lets designers get their hands dirty with creating wearables without having to learn code. With toolkits shipping later this summer, Automat is posed to be the plug-and-play solution for creating connected clothing and interactive garments.