Electric Runway Episode 31: Zayn Jaffer of Best Buy- The Consumer Electronics Store of the Future

As we begin to wear our technology, consumer electronic stores are starting to look more like department stores, with retail space dedicated to fitness trackers, smart jewelry, and (in some cases) even apparel. Here to talk about the future of the consumer electronics store—and how companies like Best Buy are brushing up against wearables and fashion—is Zayn Jaffer, the Director of Emerging Business at Best Buy Canada.