Electric Runway Episode 43: Pete Forde of Its Me- Avatars for Everyone

While most of us may be used to the idea of maintaining a digital persona on platforms like Facebook, the idea of stepping inside these virtual worlds seems—well—out of this world. Yet that's exactly what one startup aims to do. In this episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco sits down with Pete Forde of ItsMe, a Toronto-based company with a mission to turn everyone into avatars. We discuss the process of crossing over into our digital selves as well as the implications for the future of shopping and retail.