Watch my CES 2024 Trends Video 🍿
Join me on the show floor of the Consumer Electronics Show for coverage of the tech trends and innovations to know about—especially when it comes to fashion and beauty
So what were the trends from the Consumer Electronics Show 2024? Especially when it comes to fashion and beauty? In my latest video, I take you for a guided tour of all the cool innovations to know about from CES 2024. Watch it below, or check it out on YouTube
Theme #1: Accessibility and Age Tech
Accessibility was a huge theme at CES this year, with companies showcasing glasses that help the blind see and deaf hear, and no that’s not an exaggeration. OCUTRX showed its mixed reality headset that restores vision for patients with advanced macular degeneration, while HEARSEE was there with their navigation software, which gives turn-by-turn instructions for the visually impaired.
At the LG booth, the company highlighted a number of innovations to their appliances for those with different abilities, including handles designed for those with fine motor disabilities, and audible notifications on their appliances for the visually impaired.
AARP had a whole section devoted to AgeTech, which is essentially tech for those who are aging. Seventy-five million Baby Boomers are expected to retire by 2023, which is known as “the Great Retirement.” This means there’s a huge market for assisting the aging.
Siemens, the company known for competencies in digitalization, automation, and manufacturing, showed off robotic arms in collaboration with Unlimited Tomorrow and explained in their on-stage address how they’re changing the prosthetic industry.
Accessibility or age-tech was everywhere, and it’s almost as if the wearable technology trend that enjoyed its time in the limelight and at the peak of the hype cycle has now matured and is really finding a home as assistive technology, and I think that’s exactly where it should be. When technology can make the world better for everyone, whether they’re disabled or aging, that’s true innovation.
Theme #2: The Disappearing Screen
Theme #2 from CES 2024 is what I’m calling the disappearing screen. What I mean by this was quite literally demonstrated by LG with its screen that disappeared and became see-through. LG says this is the first 4K wireless transparent TV.
Another example of the disappearing screen was hologram technology, which was showcased for advertising possibilities, like the below example from HYPERVSN. I think these kind of digital displays are going to become more popular, especially in retail, to get people to pay attention and to offer a more immersive way to engage with signage.
Smart glasses were everywhere at the show, and I had the chance to try out two commercially available versions. The first, the Echo Frames from Amazon. Revealed three months ago, the Echo Frames allow wearers to use Alexa on-the-go. I have to say the audio quality on the Echo frames was very impressive—better than most earbuds on the market.
Equally as impressive was Rayban’s collaboration with Meta. The Ray-ban Meta smart glasses offer not only recording capabilities but also livestreaming in a form factor that’s familiar. On both of these examples, there is no screen, and you’re offered an audio and gesture-controlled way to interact with a device.
Finally, I think the Sphere itself, Las Vegas’ newest attraction, is another example of the disappearing screen. Although on the outside, it’s quite obviously a screen, inside, the purpose is to immerse the viewer so much that it just becomes one with the experience, and hence disappears
Theme #3: AI Everywhere
As predicted, artificial intelligence was everywhere at CES in one form or another. In an earlier post, I wrote about how AI was being leveraged by fashion and beauty companies to personalize the consumer experience. You can read that article here.
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Thank you for the inside look! I loved the holograms and clear screen. Seems the printable makeup is evolving, since the Yves Laurent's lipstick printer.